Danté Valor
CHIEF MARKETING OFFICER
Danté Valor builds brands and businesses.
As Chief Marketing Officer of Challenge Mini Golf Inc., parent company of ParTee Shack® and Battle & Birdie®, he leads brand, growth, and creative direction across a two-brand entertainment portfolio scaled from one Raleigh location to eight-figure revenue.
Generating $500K in First 45 Days — Without Discounting
Battle & Birdie is a premium, adult-first entertainment bar — cinematic laser tag, neon-lit mini golf, and an arcade built for nightlife. It launched into a market that defaults to discount-driven family entertainment, on a bet that people would pay more for a sharper experience. They did.
RESULTs
16x
ROAS
60,000+
Social Media Following
Front Cover & Feature in
Triangle Family Magazine
The approach
Build the audience
We treated the audience as the first product. Before construction finished, a pre-launch capture campaign grew an email list of 11,000 — so opening day met demand that already existed instead of waiting to manufacture it.
Sell before it's built
A venue that doesn't exist yet can't be photographed, so we rendered it in 4K first. High-fidelity visuals let us market the experience months ahead of opening — and, just as deliberately, set the expectation. This was a premium night out, not a discount family stop. We ran it where a visual product sells itself, Instagram and TikTok, and the production quality was the positioning: it priced the brand before we ever named a price.
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